ALL you can eat

Oldtimer is a big Austrian chain for motorway rest stops. They created this ad stating the following:

"All you can eat"

I think it is a creative idea, although it is a little scary in my opinion.

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Oldtimer es una cadena austriaca de restaurantes de carretera. Crearon este anuncio en el que ponía: "Todo lo que puedas comer"

Ad agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative director: Franceso Bestagno
Copywriter: Alexander Hofmann
Graphic Design: Daniela Schabernak
Production: Norbert Rabenseifner
Published: March 2007

More powerful lights

The new MINI car advertised had many new feautures, and among them more powerful Bi-xenon headlights. More than 2500 wall lights were placed on top of the building, which shone up to the lower levels of the stratosphere.
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El nuevo coche que anunciaba MINI tenía nuevas características, entre otras, las luces de xenon. Se colocaron más de 2500 luces en la parte superior del edificio, que iluminaban hasta las partes más bajas de la estratosfera. 

Advertising agency: Taxi Canada, Canada
Creative Director: Lance Martin
Copywriter: Jordan Doucette/Ryan Wagman
Art Director: Troy Mcguinness

Would you be able to break the 3M security glass?

The agency modified a Vancouver bus shelter ad and filled the unbreakable glass with stacks of money. There was actual money on top to lure Canadians to take an attempt to lay their hands on it by breaking the glass.

The idea clicked and many attempted to get access to the banknotes. However, the glass remained intact.

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La agencia modificó una marquesina en la cuidad de Vancouver y llenó con fajos de billetes el espacio entre los dos cristales de seguridad, supuestamente irrompibles.

La fila superior sí contenía dinero de verdad. El objetivo de esta campaña era atraer a los canadienses para intentar romper el cristal y así poderse llevar el dinero; sin embargo, aunque muchos lo intentaron, el cristal permanció intacto.

By Rethink Communications

NEW!

From now on I will try to post information in both English and Spanish.

¡NUEVO!

A partir de ahora, intentaré postear la información tanto en inglés como en español.

How to avoid blindness

If you are a smoker, you should quit. Do it because of your children, lungs or whatever... or do it to avoid blindness!
In this ad, they made use of the bins in the streets as if they were eyes. To extinguish the cigarette, you had to rub it in the iris of the eye. The aim was like are you already blind? claiming that you couldn´t even get right when throwing it to the bin (well, yes, you had to rub it in the iris before throwing it away but it is kind of cool how they are saying that you are becoming blind...) Do you get it?

I am sorry I don´t know any more details about this campaign.

The looooongest gum ever

In this the ad agency was promoting the Hubba Bubba, the longest chewing gum ever. This is a very creative way of advertising chewing gum, because of the printed poster itself, but also because of the use of a ballon playing the role of the box that contains the gum.

Advertising Agency: Gitam BBDO, Israel
Creative director: Guy Bar, Eran Bar Yochai
Art director: Kamil Mekhty
Copywriter: Yaniv Sahar
Published: August 2009

Could it be cleaner?

Mr. Clean is one of the best-selling household cleaner ever, since its debut in a tv commercial in 1958.

In this ad set up in a zebra cross, the agency put the portrait of Mr. Clean to show people how efficient their Mr. Clean products are.

Did you know that Mr. Clean is called differently in other countries?

- In Spain: Don Limpio, although for years had been known as Mister Proper.

- In Italy: Mastro Lindo

- In Mexico and Puerto Rico: Maestro Limpio.

- In Germany: Meister Proper (Mr. Proper)

- Belgium: Meneer Proper (colloquially the brand is known as Mister Proper)

- Poland: Pan Proper

- Bulgaria, Hungary, Czech Republic, Lithuania, Romania, Russia, Serbia, Ukraine and Middle East: Mister Proper

- In Quebec and French Canada: Monsieur Net

- France: Monsieur Propre

Agency: Grey Worldwide, Germany
Creative director: Lars Riebartsch
Copywriter: Marlo Horn
Art director: Jochen Heimann
Production: Kerstin Novak
Account Supervisors: Richard Dolphin, Maria Rodriguez, Melanie Hesselmann
Image editor: Peter Engel

Isn´t it awesome?

Using a bus as a medium of promoting your product is a very common technique nowadays. The bus itself advertises your product, because it goes around the city and everyone will be able to see the ad.

By National Geographic

We are going to start talking about sexual stuff in ads

To create an attractive advertising campaign, you have to play with the product in some way so people will watch it and talk about it.

The thing is that, sometimes, advertising agencies tend to take advantaje of sexual stuff to promote their products. This technique has been used for years.

I think this ad by ketchup Principe will make people talk...

MAX your LIFE

Pepsi launched this advertising campaign claiming that Max Pepsi is much more better than other carbonated beverages: tastes better and you can become better... in a way...just look at the pictures and you will understand!

Max your life

Max Taste no Sugar

Do you think this campaign can be controversial in some way?

Ad agency: BBDO, Athens, Greece

Published in March 2007

The biggest spaghetti in the world

This advertising campaign was launched by Mondo Pasta, in the River Elba, in Hamburg, Germany. They set up stickers of faces eating "spaghetti"; actually, the spaghetti itself was the rope in the boat to tie it up.

Advertising agency: Jung von Matt, Germany 

3D ads

... so incredible and creative...



VIP toilet

It is being hard times for traditional advertising. However, ad agencies have to look for other ways to advertise their clients. In this ad in the men´s toilet, they set that fake toilet up in the wall as if only Spiderman could use it.

People sometimes feel that they are been bombarded by publicity in tv. However, by using this kind of advertising, tv spots are not needed. Is thanks to mouth-to-mouth comunication that this campaign will get its success. Actually, a huge success.

I´ve got an idea!

The Economist was claiming that by reading this newspaper you could get inspiration (the light in your brain would turn on) so they set up a bulb that turned on as people passed by it, and then turned off.

Advertising agency: BBDO

Best razor ever

Bic was promoting their razors... what an awesome way to do it!

I am sorry but I don´t know the advertising agency yet. As soon as I know it I will tell you. If someome knows it, comment!

"Get them off your dog!"

Frontline set up a huge picture in the floor of a building of a dog scratching. People would walk through the picture normally, but if you stood up in a higher floor, you could see that people seemed to be fleas in the dog´s body.

This ad is interactive because is thanks to the people walking the ad makes sense.


Advertising agency: Saatchi & Saatchi, Indonesia

"It happens when nobody is watching"

By Amnesty International. When no-one was looking at the ad, it showed an image of a case of domestic violence. Once the little camera detected someone looking at it, it would switch (after a delay) into a picture of the same couple rather happy and normal.

Advertising agency: Jung von Matt, Hamburg, Germany

"Everyone´s a suspect"

Clue also set up the following stage in the subway.

Advertising School: Humer College, Toronto, Canada
Art Directors/Copwriter: Jenny Luong, Jared Friedberg

"Blood" soap

Who has ever played Clue? The brand promoted the game by the best way a game of murder mystery can. They set up soap dispenser in public bathrooms and you got "blood" instead of soap. (Of course you didn´t get actual blood)
It seemed that you were cleaning the blood off your hands.

The claim was Everyone´s a suspect.

Advertising School: Humer College, Toronto, Canada

Art Directors/Copwriter: Jenny Luong, Jared Friedberg

Wanna be super strong?

Anando Milk wanted to tell children that milk is not a boring drink. The idea was to exaggerate the benefits of milk into almost giving them superhuman powers. So they chose a building that appeared as if a kid was pushing a part of the building.

Advertising agency: McCann-Erickson, Mumbai, India

Executive Creativy Director: Prasoon Joshi

Creative Director: PK Anil

Copywriter: Prasad Venkatraman

Art Directors: Kapil Tammal, Swati Goel, Roopra Sarbjit, Sandesh Kambli

Photographer: Shekawat HS

Run faster than ever with Nike

This ad consists of two parts. The fisrt part is set up in the first building, where there is a cracked image in the shape of a running man. The second building has the actual ad with the runner and the Nike logo.

I am sorry but I don´t know the advertising agency yet. As soon as I know it I will let you know. If someone knows it, you can comment!

Shocking ad by WWF

Advertising campaigns by WWF are always very stunning.

This billboard was set up by WWF. They show us that the ocean levels are rising faster than ever. This billboard uses an awning to cast a shadow that rises thoughout the day.

I think this is one of the most beautiful billboards I have ever seen.

- Ad agency: Draftfcb

- Released in April 2007, Canada

Ice-creams or a female body?

The target of this ad by Magnum is  women that search for the life pleasures. However, I would say that men can also belong to this cluster.

The choice of the dark brown as the main color of the poster makes it very powerful, because this color can relate with coffee, which is strong and powerful too. Women can identify then very well with this ad,and therefore, consume the product advertised.

What do you think about this ad?

- Advertising agency: McCann- Erickson, Paris, France

Feel like a ninja

From the Toronto Academy of Karate:

I think this ad is very clear...

Advertising agency: Extreme group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative director: Matt Syberg- Olsen
Copywriter: Matt Hubbard

Art Director: Mike Schonberger

Wanna skate?

Quicksilver. The target of this campaign was obviously skaters and surfers. They could use those skating rinks that were set up in the street furniture. Also, in the bus stop, while you were sitting in the bench you could feel as if you were surfing.

I think that the skating rinks are awesome.

Advertising agency: Saatchi & Saatchi, Copenhagen, Denmark
Creative director: Simoon Wooller
Art directors: Simon Woollen, Rasmus Petersen, Lasse Baekbo Hinke
Photographer: Mads Lauritzen
They were all released in december 2006.

What do you want for breakfast?

In 2006, McDonald´s set up a billboard that functioned as a sundial in Chicago. The aluminium set of McDonald´s arches (4x3,5feet) cast a shadow on a different breakfast item each hour until noon, when it cast a shadow on a sandwich, singaling lunchtime.

The advertising agency and an engineer had to do a lot of research to find the perfect location for this uncommon ad.

The billboard went up near the intersection of Clarck and Addison, Chicago.

- Designed by ad agency Leo Burnett with the imput of an engineer.

Capriccio for ladies

I believe that the advetisier of this ad thought that by doing this poster he or she could:

- First of all, advertise Capriccio Ladies hairdresser.
- And make it clear in the very first moment that this hairdresser is only for women.

The Simpsons movie

This is an interesting way of promoting the movie. The ad consisted on several stickers stuck in the escalators. The donuts were eaten by Homer as the escalators worked.



Park your Jeep anywhere

In this campaing, Jeep´s claim was that you can drive and park "wherever" you want.

The other automobiles in the street were parked in the actual car parks, while if you had a Jeep you could get to drive through any surface or park in any place.

American Red Cross helping South Africa

American Red Cross passed out bottles that read:

"Try living on this for three days"

There was no water at all inside them.

Yes, you are a catwalk model now

This ad was provided by Nikon, in Korea.

This is an interactive ad. As you walked by the ad, you were literally photographed by a group of paparazzi. Nikon installed motion detectors and light boxes in the connecting passage way at the station along with a red carpet leading customers to their shop located in the mall, at the end of the carpet.

- Advertsing agency: Cheil Worldwide Seoul, Korea

Hot Wheels and their loops

For the first post I want to you show you this awesome ad by Hot Wheels:

This is a super creative way of advertising Hot wheels.
The idea was from Ogilvy local filial in Colombia. They created a loop in a highway. By this ad, people could understand that the little cars in Hot wheels look like actual cars, or even better, and that you could experience a real feeling of driving.