The target of this ad by Magnum is women that search for the life pleasures. However, I would say that men can also belong to this cluster.
The choice of the dark brown as the main color of the poster makes it very powerful, because this color can relate with coffee, which is strong and powerful too. Women can identify then very well with this ad,and therefore, consume the product advertised.
What do you think about this ad?
- Advertising agency: McCann- Erickson, Paris, France
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