The detective

This is a very creative ad set on a newspaper.

Este anuncio lo publicaron en un periódico. Y la gracia es que están anunciando un servicio de detectives privados.

Advertising School: European School of Design, Frankfurt, Germany
Creative Director: Ralph Thamm
Art Director / Photographer / Concept: Pavel Bondarenko
Copywriter: Reinhard Obinger
Published: August 2008

I´ve got an idea!

The Economist was claiming that by reading this newspaper you could get inspiration (the light in your brain would turn on) so they set up a bulb that turned on as people passed by it, and then turned off.

Advertising agency: BBDO