See both sides of the story

This campaign was launched by BBC, claiming that you have to be informed of nowadays worldwide issues and problems, and pay attention to all the points of views of a story. This technique of using a corner has been used a lot of times, as we will see in the next post.

Esta campaña la lanzó la BBC, sugiriendo que hoy en día todos deberíamos conocer las cosas que suceden en el mundo, y que además debemos conocer todos los puntos de vista de la historia. Esta técnica de usar una esquina ha sido aplicada también por otras marcas como veremos en el siguiente post.



Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Associate Creative Directors: Ari Weiss
Copywriter: Ari Weiss
Art Directors: Jerome Marucci



The 3D swing

I think this idea is very cool. The actual idea was to build frame that simulated a real television 3D Full HD Samsung. The structure was set on a couple infant swing seats on some city parks. When they swang, the structure gave the sensation of a 3D image coming out of the screen.
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Me parece que esta forma de anunciar una tv que tiene imagen en 3D es muy original. La idea era crear un marco que simulara una television Samsung 3D Full HD. La estructura se colocó en un par de columpios en varios parques infantiles de algunas ciudades. Cuando los niños se columpiaban, la estructura daba sensación de que la imagen salía de la pantalla de la televisión.

Advertising Agency: Leo Burnett, Chile
Executive Creative Director: Rodrigo Figueroa
Art Director: Claudio Ruiz

Witness an investigation scene...

The idea was to introduce the tv show "The Practice" to a new audience, so they tried to make people witness an investigation scene by creating a two-way mirror effect in theaters.

2 weeks after the launching of this campaign, they gained 4.5% audience.

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La idea era introducir a un nuevo público la serie The Practice. La campaña consistía en hacer que las personas que utilizaban el lavabo del baño de algunos teatros presenciaran una investigación policial, asique se colocó una especie de espejo de los que tú ves lo que pasa al otro lado pero ellos no te ven a ti.

2 semanas después, la audiencia de la serie aumentó un 4,5%. 

Advertising Agency: Marcel Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director: Alexandra Offe
Copywriter: Vanina Guillier
Published: March 2009

VIP toilet

It is being hard times for traditional advertising. However, ad agencies have to look for other ways to advertise their clients. In this ad in the men´s toilet, they set that fake toilet up in the wall as if only Spiderman could use it.

People sometimes feel that they are been bombarded by publicity in tv. However, by using this kind of advertising, tv spots are not needed. Is thanks to mouth-to-mouth comunication that this campaign will get its success. Actually, a huge success.