Smoke is poison

A chemical tanker, driven around the UK, provided a shocking and surprising way to reveal the wide variety of toxic cancer-causing chemicals found in cigarette smoke.

The tanker generated 75K pounds of free publicity with lead stories on BBC and Guardian sites. It helped drive people to the "smoke is poison" campaign website, which received 62,360 unique visitors in 14 days while awareness of chemicals in smoke rose by 178%.

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Este camión, que circuló por Gran Bretaña, tenía como objetivo mostrar la variedad de químicos tóxicos que contiene el humo de los cigarrillos.

La publicidad del tanque generó 75 000 libras, y la historia apareció en las páginas de BBC y The Guardian. Esto hizo que la gente se concienciara y formara parte de la campaña en internet de "el humo es veneno", que recibió 62 360 visitas en solo 14 días. La campaña hizo que la preocupación sobre este tema aumetara un 178%.

Cannes Lions 2007 Direct Gold Winner

Advertising Agency: Ogilvy, London, UK
Creative Director: Colin Nimick
Art Director: Charlie Wilson
Copywriter: Emma de la Fosse
Account Director: Donna Buckingham

The engagement.. mug!

The customers received a jewerlly box. When they opened it, they first saw a gold engagement ring. But when they tried to take it out, they realized that the ring was actually the handle of a specially biult coffe mug.
Printed on the mug was the message of the company (mömax) informing the consumers about the mömax wedding list.
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Los clientes recibían una cajita. Cuando la habrían, encontraban un anillo de compromiso, pero a la hora de sacarlo de la cajita...¡se daban cuenta de que estaba enganchado a una taza!
En la misma taza, la empresa, mömax, puso un mensaje en el que informaba a los clientes de sus listas de boda.

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Creative Directors: Alistair Thompson, Rene Pichler
Art Director: Rene Pichler
Copywriter: Alistair Thompson
Production: Stefanie Richard

Biggest fries ever

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). The sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

 

Advertising Agency: Leo Burnett, USA
Creative Directors: Avery Gross, Brian Shembeda
Copywriter: Rene Delgado
Art Director: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes

It´s Christmas time!! :)

Santa Claus surprises the passengers of a commercial flight

Coca-Cola, as always, opening happiness.

Coca-Cola, como siempre, destapando la felicidad

Advertising Agency: Evek, Monterrey, Mexico
Additional credits: Tarín + Contreras, Digital Works
Published: December 2011

Electric Xmas, by Renault 

Ad agency: Publicis Conseil, Paris, France

Christmas Rap

http://gifraptherainbow.com/

Fun quirky holiday website from Skittles that lets you create "Gif Raps" of Christmas. It lets you choose an animated GIF and sync it to a Rap track you pick, personalize it and share with friends.

Crea tu propio rap de Navidad. Puedes elegir un GIF animado y una canción, personalizarla y compartirla con todos tus amigos.

Ad agency: BBDO, Toronto, Canada



Let´s sing now!

Director: Lena Beug
EVP Direct: Ken Seiff
Senior Art Director: Camila Hori

Eat it!

Floralp Butter claimed in this ad that it is so good that you will only eat the part that has it on.
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Floralp Butter en este anuncio, quería demostrar que esta mantequilla está tan rica, que solo te comerás la parte de la tostada que tiene mantequilla untada.

Advertising Agency: Spillmann / Felser / Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Copywriter: Maren Beck
Art Director: Karin Estermann
Photographer: David Willen

As blue as the sky

This ad is so POETIC!
Berger was advertising natural color´s paint and their claim was Natural finish colours. They tried to match then the blue of the paint the painter was using for his work and the blue of the sky.

The "blue paint" is die-cut in the billboard to capture the variations of the sky color through the different phases of the day and night.

This ad is very similar to the Kolestone Natural colors that we already talked about.

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Este anuncio es taaaaan poético... Berger anunciaba, como decía su eslogan, Colores Naturales. Así que lo que hicieron era igualar el color azul de la pintura que el pintor estaba usando con el azul del cielo.

La parte que está "pintada" de azul del cartel está troquelada, y en realidad la "pintura" cambiaría de color según el color del cielo. Sigue siendo igual de poético, o incluso, más.

Este cartel se parece mucho a la idea del anuncio de Kolestone Natural colors, del que ya hablamos en un post anterior.

Advertising Agency: JWT Mumbai, India
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Art Director / Copywriter: Minal Phatak

The 3D swing

I think this idea is very cool. The actual idea was to build frame that simulated a real television 3D Full HD Samsung. The structure was set on a couple infant swing seats on some city parks. When they swang, the structure gave the sensation of a 3D image coming out of the screen.
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Me parece que esta forma de anunciar una tv que tiene imagen en 3D es muy original. La idea era crear un marco que simulara una television Samsung 3D Full HD. La estructura se colocó en un par de columpios en varios parques infantiles de algunas ciudades. Cuando los niños se columpiaban, la estructura daba sensación de que la imagen salía de la pantalla de la televisión.

Advertising Agency: Leo Burnett, Chile
Executive Creative Director: Rodrigo Figueroa
Art Director: Claudio Ruiz

HUGE goalkeeper

In 2006, Adidas installed this huge ad of goalkeeper Oliver Kahn, near to Münich´s airport. The ad didn´t last too much, because apparently it broke some German regulations on road safety.

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En 2006, Adidas puso este gigantesco anuncio del portero Oliver Kahn en las cercanías del aeropuerto de Münich. Sin embargo, no duró mucho, porque al parecer quebrantaba algunas reglamentaciones alemanas sobre seguridad vial.

Ad agency: TBWA, Germany

"Face the streets"

This campaign was launched by ASICS. I don´t really get the message of it, but I think the illustrations are original.

Esta campaña la lanzó ASICS. Aunque no entiendo muy bien el objetivo de la misma, creo que las ilustraciones son muy originales.

Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographer: Rafael Costa
Illustrator: 6 e meio
Published: February 2008



Natural dyed hair

"Koleston naturals is a hair colorant from natural ingredients for womens aged 20 to 40. This outdoor execution was strategically positioned on a promenade. It had an unspoiled view of the sea and skyline behind it. The woman´s hair is die-cut in the billboard to capture the variations of Kolestone Naturals´ colors through the different phases of the day and night"

  

Kolestone naturals es un tinte de cabello hecho con ingredientes naturales para mujeres de entre 20 y 40 años. Este cartel se colocó estratégicamente en un paseo marítimo, donde había una inmejorable vista del mar y de la línea del horizonte. En el cartel, la zona del pelo de la chica estaba troquelado para permitir que a través de él se aprecieran las distintas tontalidades del cielo, es decir, las tonalidades de tintes de Kolestone Naturals.

Advertising Agency: Leo Burnett, Beirut, Libanon
Creative Director: Bechara Mouzannar
Art Director: Celine Khoury
Illustrator: Mark Calina
Published: October 2007

Witness an investigation scene...

The idea was to introduce the tv show "The Practice" to a new audience, so they tried to make people witness an investigation scene by creating a two-way mirror effect in theaters.

2 weeks after the launching of this campaign, they gained 4.5% audience.

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La idea era introducir a un nuevo público la serie The Practice. La campaña consistía en hacer que las personas que utilizaban el lavabo del baño de algunos teatros presenciaran una investigación policial, asique se colocó una especie de espejo de los que tú ves lo que pasa al otro lado pero ellos no te ven a ti.

2 semanas después, la audiencia de la serie aumentó un 4,5%. 

Advertising Agency: Marcel Paris, France
Creative Directors: Anne de Maupeou, Frederic Temin
Art Director: Alexandra Offe
Copywriter: Vanina Guillier
Published: March 2009

"Impossible is nothing"

Adidas ads are most of the times, like here, subtle and poetic...

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Los anuncios de Adidas, son normalmente, como vemos aquí, bastante poéticos y sutiles.

I am sorry I don´t know the ad agency. I f anyone knows, please comment and tell us!

When a door closes, another one opens...

What a creative way of announcing a divorce lawyer! The couple seemed to be happy, but as soon as the doors of the lift opened they would split up. However, you could find some help in the Divorce Lawyer 2nd floor.

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Una forma bastante creativa de anunciarse como abogado especialista en divorcios. En las puertas del ascensor hay una fotografía de una pareja que se acaba de casar; cuando las puertas se abren, desgraciadamente estos se separan. Sin embargo, al entrar en el ascensor encontrabas la solución: Sabrina Stobrawe, Abogada especialista en divorcios, 2ª planta.



 

        

Ad Agency: g k k DialogGroup, Frankfurt, Germany.

Shave, shave, shave, shave..... that´s what Gillete encourages you to do

In summer, Gillete spread towels in parks, next to lakes, rivers, at outdoor swimming pools and on green areas, all around Germany. As soon as the towels were placed on grass, the grass stalks sprout out of the holes. It arose people’s attention, and prompted them to shave.

 

Insights, Strategy and the Idea: Only 12% of women like men with body hair and 71,6 % of men prefer a shaved bikini zone. Gillette wanted to bring the topic of body shaving to the attention of men and women – just before summer as the topic of hair-removal is most relevant during that time. With the start of the outdoor swimming season, the target audience gathered in parks, next to lakes, rivers, at outdoor swimming pools and on green areas in the city. The idea was the world’s first bath towel with holes in areas where you would usually find body hair.

Results and Effectiveness: Thousands of bath towels were stolen at the start of the summer season.

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En el verano, Gillete lanzó esta campaña en Alemania. Puso toallas con agujeros en las zonas de las axilas, pecho y zona púbica, en parques, ríos, lagos, piscinas y zonas verdes. La idea era colocar la toalla en el césped y dejar que este entrara por los agujeros; lugares en los que normalmente encontarías vello. El objetivo era animar a la gente a depilarse ahora que llegaba el verano.

La estrategia: Solo al 12% de las mujeres les gusta los hombres con "pelo en pecho" y al 71,6% de los hombres prefieren a las mujeres con la zona del bikini depilada. Gillete quería así llamar la atención de hombres y mujeres justo antes del verano, que es cuando parece ser se desata la necesidad de depilarse.

Resultado: Miles de toallas robadas.

Advertising Agency: BBDO Proximity, Germany
Creative Director: Olaf Reys
Art Directors: Mira Scholz, Philipp Alings
Copywriters: Sebastian Steinhoff, Isabel Campagna
Account Director: Alexander ten Hompel

Get involved with your child´s education

Milwaukee-based COA Youth & Family Centers wanted to raise awareness of the positive impact parents' involvement with their child's education has on chances of success in the classroom. The pro bono campaign brings interactive learning displays, or “guerilla classrooms” to life around the Milwaukee area.

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Milwaukee-based COA Youth & Family Centers querían dar a conocer la gran ventaja de que los padres participen activamente en la educación de sus hijos, porque esto hace que los niños tengan más posibilidades de éxito en el colegio. Se instalaron juegos educativos en el área del Milwaukee para que los niños y los padres aprendieran juntos de una manera divertida.

Ad Agency: Cramer-Krasselt, Milwaukee, USA
Creative Directors: Brian Ganther, Todd Stone
Art Directors: Brian Steinseifer, Josiah Werning, Jim Root, Zack Schulze, Yvonne Lopez
Copywriters: Jim Jodie, Jeff Van Zandt, Sandy DerHovsepian, Lucian McAfee
Illustrators: Brian Robson, Seventh Street Studios, Tyson Mangelsdorf, Anne Wertheim, Marcel Laverdet
Published: June 2011

Express box!

I believe this is a very intelligent way of advertising UPS, which is a delivery service. Their claim, "Bringing speed to life", fits perfectly with their delivery service man, who is running sooo fast to get as soon as possible to his destination.

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Creo que esta forma que ha tenido UPS (un servicio de envío) de anunciarse es realmente inteligente. Su eslogan, "Trayendo velocidad a nuestra vida", y el hombre que va corriendo a toda velocidad, hacen una pareja perfecta. El hombre va corriendo suuuuper rápido para llegar cuanto antes a su destino.

Ad agency: Ogilvy & Mather Jakarta, Indonesia

Creative directors: Gary Caulfield, Millaty Ismail, Alfa Aphrodita

Coypwriters: Gary Caulfield, Stevie Sulaiman

Art directors: Nicholas Kosasih, Alfa Aphrodita

Photographers: Handri Karya, Heru Suryoke. Prop

Eat the bench!

This direct marketing campaign was launched in 2008 by Kit Kat. I think it is really intereseting how they made use of the bench to promote Kit kat chocolate bars. It is also interesting the point that they wrote "have a break, have a kit kat" in the actual sit of the bench, encouraging you to sit and have a Kit Kat.

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Kit Kat lanzó esta campaña de "márquetin directo" en 2008. Creo que es muy interesate el hecho de que Kit Kat utilizara un banco para anunciarse; pero lo que más me llama la atención es que en el propio asiento se ve escrito su más conocido eslogan: "tómate un respiro, tómate un Kit Kat" y es esto lo que hace que los paseantes se sienten a tomarse un respiro, y de esta manera, a tomar un Kit Kat.

Ad agency: JWT London, UK
Creative director: Russell Rmasay
Art director: Ben Markey
Copywriter: Mitul Shar

"Refresh on the Coca-Cola side of life"

Coca-Cola made this campaing claiming that by sharing your drink you will be happier, which is actually one of their values and as you may know, one of the most important slogans of Coca-Cola is "Open Happiness". They always make references to happiness.
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En esta campaña, Coca-Cola quería promocionar que compartiendo tu bebida eres más feliz (uno de sus valores). Como sabréis, uno de los eslóganes más conocidos de Coca-Cola es "Destapa la felicidad". Por eso siempre intentan hacer referencia a cosas que tengan que ver con ella.

Some of the windows are open. It is supposed that there´s someone in each window drinking Coca-Cola through each straw.

Ad agency: MacLaren McCann, Toronto, Canada

Creative director: Sean Davison

Art director: Robert Kingston

Copywriters: Wade Hesson, Nancy Crimi

Photographer: Frank Hoedl