The looooongest gum ever

In this the ad agency was promoting the Hubba Bubba, the longest chewing gum ever. This is a very creative way of advertising chewing gum, because of the printed poster itself, but also because of the use of a ballon playing the role of the box that contains the gum.

Advertising Agency: Gitam BBDO, Israel
Creative director: Guy Bar, Eran Bar Yochai
Art director: Kamil Mekhty
Copywriter: Yaniv Sahar
Published: August 2009