Shocking ad by WWF

Advertising campaigns by WWF are always very stunning.

This billboard was set up by WWF. They show us that the ocean levels are rising faster than ever. This billboard uses an awning to cast a shadow that rises thoughout the day.

I think this is one of the most beautiful billboards I have ever seen.

- Ad agency: Draftfcb

- Released in April 2007, Canada

American Red Cross helping South Africa

American Red Cross passed out bottles that read:

"Try living on this for three days"

There was no water at all inside them.