Biggest fries ever

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). The sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

 

Advertising Agency: Leo Burnett, USA
Creative Directors: Avery Gross, Brian Shembeda
Copywriter: Rene Delgado
Art Director: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes

What do you want for breakfast?

In 2006, McDonald´s set up a billboard that functioned as a sundial in Chicago. The aluminium set of McDonald´s arches (4x3,5feet) cast a shadow on a different breakfast item each hour until noon, when it cast a shadow on a sandwich, singaling lunchtime.

The advertising agency and an engineer had to do a lot of research to find the perfect location for this uncommon ad.

The billboard went up near the intersection of Clarck and Addison, Chicago.

- Designed by ad agency Leo Burnett with the imput of an engineer.