Mostrando entradas con la etiqueta Canada. Mostrar todas las entradas
Mostrando entradas con la etiqueta Canada. Mostrar todas las entradas

25/12/11

It´s Christmas time!! :)






Santa Claus surprises the passengers of a commercial flight



Coca-Cola, as always, opening happiness.

Coca-Cola, como siempre, destapando la felicidad

Advertising Agency: Evek, Monterrey, Mexico
Additional credits: Tarín + Contreras, Digital Works
Published: December 2011



Electric Xmas, by Renault 



Ad agency: Publicis Conseil, Paris, France


Christmas Rap


Fun quirky holiday website from Skittles that lets you create "Gif Raps" of Christmas. It lets you choose an animated GIF and sync it to a Rap track you pick, personalize it and share with friends.

Crea tu propio rap de Navidad. Puedes elegir un GIF animado y una canción, personalizarla y compartirla con todos tus amigos.


Ad agency: BBDO, Toronto, Canada



Let´s sing now!



Director: Lena Beug
EVP Direct: Ken Seiff
Senior Art Director: Camila Hori

3/12/11

"Refresh on the Coca-Cola side of life"

Coca-Cola made this campaing claiming that by sharing your drink you will be happier, which is actually one of their values and as you may know, one of the most important slogans of Coca-Cola is "Open Happiness". They always make references to happiness.
____________

En esta campaña, Coca-Cola quería promocionar que compartiendo tu bebida eres más feliz (uno de sus valores). Como sabréis, uno de los eslóganes más conocidos de Coca-Cola es "Destapa la felicidad". Por eso siempre intentan hacer referencia a cosas que tengan que ver con ella.



Some of the windows are open. It is supposed that there´s someone in each window drinking Coca-Cola through each straw.


Ad agency: MacLaren McCann, Toronto, Canada
Creative director: Sean Davison
Art director: Robert Kingston
Copywriters: Wade Hesson, Nancy Crimi
Photographer: Frank Hoedl

27/11/11

More powerful lights

The new MINI car advertised had many new feautures, and among them more powerful Bi-xenon headlights. More than 2500 wall lights were placed on top of the building, which shone up to the lower levels of the stratosphere.
______________

El nuevo coche que anunciaba MINI tenía nuevas características, entre otras, las luces de xenon. Se colocaron más de 2500 luces en la parte superior del edificio, que iluminaban hasta las partes más bajas de la estratosfera. 






Advertising agency: Taxi Canada, Canada
Creative Director: Lance Martin
Copywriter: Jordan Doucette/Ryan Wagman
Art Director: Troy Mcguinness

24/11/11

Would you be able to break the 3M security glass?

The agency modified a Vancouver bus shelter ad and filled the unbreakable glass with stacks of money. There was actual money on top to lure Canadians to take an attempt to lay their hands on it by breaking the glass.
The idea clicked and many attempted to get access to the banknotes. However, the glass remained intact.
_________________

La agencia modificó una marquesina en la cuidad de Vancouver y llenó con fajos de billetes el espacio entre los dos cristales de seguridad, supuestamente irrompibles.
La fila superior sí contenía dinero de verdad. El objetivo de esta campaña era atraer a los canadienses para intentar romper el cristal y así poderse llevar el dinero; sin embargo, aunque muchos lo intentaron, el cristal permanció intacto.


By Rethink Communications

18/11/11

Could it be cleaner?

Mr. Clean is one of the best-selling household cleaner ever, since its debut in a tv commercial in 1958.

In this ad set up in a zebra cross, the agency put the portrait of Mr. Clean to show people how efficient their Mr. Clean products are.


Did you know that Mr. Clean is called differently in other countries?

- In Spain: Don Limpio, although for years had been known as Mister Proper.

- In Italy: Mastro Lindo

- In Mexico and Puerto Rico: Maestro Limpio.

- In Germany: Meister Proper (Mr. Proper)

- Belgium: Meneer Proper (colloquially the brand is known as Mister Proper)

- Poland: Pan Proper

- Bulgaria, Hungary, Czech Republic, Lithuania, Romania, Russia, Serbia, Ukraine and Middle East: Mister Proper

- In Quebec and French Canada: Monsieur Net

- France: Monsieur Propre


Agency: Grey Worldwide, Germany
Creative director: Lars Riebartsch
Copywriter: Marlo Horn
Art director: Jochen Heimann
Production: Kerstin Novak
Account Supervisors: Richard Dolphin, Maria Rodriguez, Melanie Hesselmann
Image editor: Peter Engel

12/11/11

"Everyone´s a suspect"

Clue also set up the following stage in the subway.



Advertising School: Humer College, Toronto, Canada
Art Directors/Copwriter: Jenny Luong, Jared Friedberg

"Blood" soap

Who has ever played Clue? The brand promoted the game by the best way a game of murder mystery can. They set up soap dispenser in public bathrooms and you got "blood" instead of soap. (Of course you didn´t get actual blood)
It seemed that you were cleaning the blood off your hands.

The claim was Everyone´s a suspect.




Advertising School: Humer College, Toronto, Canada
Art Directors/Copwriter: Jenny Luong, Jared Friedberg

11/11/11

Feel like a ninja

From the Toronto Academy of Karate:


I think this ad is very clear...


Advertising agency: Extreme group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative director: Matt Syberg- Olsen
Copywriter: Matt Hubbard
Art Director: Mike Schonberger