Biggest fries ever

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). The sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

 

Advertising Agency: Leo Burnett, USA
Creative Directors: Avery Gross, Brian Shembeda
Copywriter: Rene Delgado
Art Director: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes

Buy chocolate bars, or birds will take them

I believe this is a very subtle way of saying that Nestle bars are lighter than ever, as they are been "stolen" by some birds.
I think the idea is very poetic, as the birds are fluttering around.
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Creo que en este anuncio, Nestle a buscado una forma bastante sutil de promocionar que las nuevas barritas de Nestle de chocolate son tan ligeras que hasta los pájaros pueden cogerlas; También diría que es un anuncio bastante poético, por aquello de los pájaritos revoloteando.

I don´t know the advertisign agency yet, but if you know it, tell us!

More powerful lights

The new MINI car advertised had many new feautures, and among them more powerful Bi-xenon headlights. More than 2500 wall lights were placed on top of the building, which shone up to the lower levels of the stratosphere.
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El nuevo coche que anunciaba MINI tenía nuevas características, entre otras, las luces de xenon. Se colocaron más de 2500 luces en la parte superior del edificio, que iluminaban hasta las partes más bajas de la estratosfera. 

Advertising agency: Taxi Canada, Canada
Creative Director: Lance Martin
Copywriter: Jordan Doucette/Ryan Wagman
Art Director: Troy Mcguinness

Ice-creams or a female body?

The target of this ad by Magnum is  women that search for the life pleasures. However, I would say that men can also belong to this cluster.

The choice of the dark brown as the main color of the poster makes it very powerful, because this color can relate with coffee, which is strong and powerful too. Women can identify then very well with this ad,and therefore, consume the product advertised.

What do you think about this ad?

- Advertising agency: McCann- Erickson, Paris, France