"Censorship tells the wrong story"

These ads are kind of cool, so that´s why although they are "conventional" I am going to talk about them today.

 

I think that, in like many ads, the important part is the copy: Censorship tells the wrong story.

Como en muchos anuncios, lo importante del anuncio en sí está en el claim: La censura nos cuenta la historia equivocada.

Advertising Agency: Memac Ogilvy & Mather Dubai, UAE
Executive Creative Director: Steve Hough
Creative Director: Ramzi Moutran
Art Directors: Leonardo Borges, Rafael Rizuto
Copywriter: Sascha Kuntze
Photographer: Atp.

Smoke is poison

A chemical tanker, driven around the UK, provided a shocking and surprising way to reveal the wide variety of toxic cancer-causing chemicals found in cigarette smoke.

The tanker generated 75K pounds of free publicity with lead stories on BBC and Guardian sites. It helped drive people to the "smoke is poison" campaign website, which received 62,360 unique visitors in 14 days while awareness of chemicals in smoke rose by 178%.

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Este camión, que circuló por Gran Bretaña, tenía como objetivo mostrar la variedad de químicos tóxicos que contiene el humo de los cigarrillos.

La publicidad del tanque generó 75 000 libras, y la historia apareció en las páginas de BBC y The Guardian. Esto hizo que la gente se concienciara y formara parte de la campaña en internet de "el humo es veneno", que recibió 62 360 visitas en solo 14 días. La campaña hizo que la preocupación sobre este tema aumetara un 178%.

Cannes Lions 2007 Direct Gold Winner

Advertising Agency: Ogilvy, London, UK
Creative Director: Colin Nimick
Art Director: Charlie Wilson
Copywriter: Emma de la Fosse
Account Director: Donna Buckingham

Hot Wheels and their loops

For the first post I want to you show you this awesome ad by Hot Wheels:

This is a super creative way of advertising Hot wheels.
The idea was from Ogilvy local filial in Colombia. They created a loop in a highway. By this ad, people could understand that the little cars in Hot wheels look like actual cars, or even better, and that you could experience a real feeling of driving.