The detective

This is a very creative ad set on a newspaper.

Este anuncio lo publicaron en un periódico. Y la gracia es que están anunciando un servicio de detectives privados.

Advertising School: European School of Design, Frankfurt, Germany
Creative Director: Ralph Thamm
Art Director / Photographer / Concept: Pavel Bondarenko
Copywriter: Reinhard Obinger
Published: August 2008

Is it really moving?

I have seen this type of pictures many times, but this is the first time I see them in an ad. The claim is Spice that sets your eyeballs rolling!!

I think it is a cool idea.

He visto este tipo de dibujos muchas veces, pero es la primera que los veo en un anuncio. El claim no sabría como traducirlo exactamente, pero una aproximación podría ser: ¡El sabor que hará que tus ojos den vueltas!

Una idea curiosa ;)

Advertising Agency: Paradigm plus, Pune, India
Creative Director: Vinayak Raut
Art Director / Illustrator: Nikhil Kukalwar
Account Planner: Vinay Joy

How to avoid blindness

If you are a smoker, you should quit. Do it because of your children, lungs or whatever... or do it to avoid blindness!
In this ad, they made use of the bins in the streets as if they were eyes. To extinguish the cigarette, you had to rub it in the iris of the eye. The aim was like are you already blind? claiming that you couldn´t even get right when throwing it to the bin (well, yes, you had to rub it in the iris before throwing it away but it is kind of cool how they are saying that you are becoming blind...) Do you get it?

I am sorry I don´t know any more details about this campaign.