Wanna be super strong?

Anando Milk wanted to tell children that milk is not a boring drink. The idea was to exaggerate the benefits of milk into almost giving them superhuman powers. So they chose a building that appeared as if a kid was pushing a part of the building.

Advertising agency: McCann-Erickson, Mumbai, India

Executive Creativy Director: Prasoon Joshi

Creative Director: PK Anil

Copywriter: Prasad Venkatraman

Art Directors: Kapil Tammal, Swati Goel, Roopra Sarbjit, Sandesh Kambli

Photographer: Shekawat HS