Wanna be super strong?

Anando Milk wanted to tell children that milk is not a boring drink. The idea was to exaggerate the benefits of milk into almost giving them superhuman powers. So they chose a building that appeared as if a kid was pushing a part of the building.

Advertising agency: McCann-Erickson, Mumbai, India

Executive Creativy Director: Prasoon Joshi

Creative Director: PK Anil

Copywriter: Prasad Venkatraman

Art Directors: Kapil Tammal, Swati Goel, Roopra Sarbjit, Sandesh Kambli

Photographer: Shekawat HS

Ice-creams or a female body?

The target of this ad by Magnum is  women that search for the life pleasures. However, I would say that men can also belong to this cluster.

The choice of the dark brown as the main color of the poster makes it very powerful, because this color can relate with coffee, which is strong and powerful too. Women can identify then very well with this ad,and therefore, consume the product advertised.

What do you think about this ad?

- Advertising agency: McCann- Erickson, Paris, France