Biggest fries ever

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). The sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

 

Advertising Agency: Leo Burnett, USA
Creative Directors: Avery Gross, Brian Shembeda
Copywriter: Rene Delgado
Art Director: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes

Eat it!

Floralp Butter claimed in this ad that it is so good that you will only eat the part that has it on.
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Floralp Butter en este anuncio, quería demostrar que esta mantequilla está tan rica, que solo te comerás la parte de la tostada que tiene mantequilla untada.

Advertising Agency: Spillmann / Felser / Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Copywriter: Maren Beck
Art Director: Karin Estermann
Photographer: David Willen

The 3D swing

I think this idea is very cool. The actual idea was to build frame that simulated a real television 3D Full HD Samsung. The structure was set on a couple infant swing seats on some city parks. When they swang, the structure gave the sensation of a 3D image coming out of the screen.
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Me parece que esta forma de anunciar una tv que tiene imagen en 3D es muy original. La idea era crear un marco que simulara una television Samsung 3D Full HD. La estructura se colocó en un par de columpios en varios parques infantiles de algunas ciudades. Cuando los niños se columpiaban, la estructura daba sensación de que la imagen salía de la pantalla de la televisión.

Advertising Agency: Leo Burnett, Chile
Executive Creative Director: Rodrigo Figueroa
Art Director: Claudio Ruiz

What do you want for breakfast?

In 2006, McDonald´s set up a billboard that functioned as a sundial in Chicago. The aluminium set of McDonald´s arches (4x3,5feet) cast a shadow on a different breakfast item each hour until noon, when it cast a shadow on a sandwich, singaling lunchtime.

The advertising agency and an engineer had to do a lot of research to find the perfect location for this uncommon ad.

The billboard went up near the intersection of Clarck and Addison, Chicago.

- Designed by ad agency Leo Burnett with the imput of an engineer.