The engagement.. mug!

The customers received a jewerlly box. When they opened it, they first saw a gold engagement ring. But when they tried to take it out, they realized that the ring was actually the handle of a specially biult coffe mug.
Printed on the mug was the message of the company (mömax) informing the consumers about the mömax wedding list.
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Los clientes recibían una cajita. Cuando la habrían, encontraban un anillo de compromiso, pero a la hora de sacarlo de la cajita...¡se daban cuenta de que estaba enganchado a una taza!
En la misma taza, la empresa, mömax, puso un mensaje en el que informaba a los clientes de sus listas de boda.

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Creative Directors: Alistair Thompson, Rene Pichler
Art Director: Rene Pichler
Copywriter: Alistair Thompson
Production: Stefanie Richard