As blue as the sky

This ad is so POETIC!
Berger was advertising natural color´s paint and their claim was Natural finish colours. They tried to match then the blue of the paint the painter was using for his work and the blue of the sky.

The "blue paint" is die-cut in the billboard to capture the variations of the sky color through the different phases of the day and night.

This ad is very similar to the Kolestone Natural colors that we already talked about.

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Este anuncio es taaaaan poético... Berger anunciaba, como decía su eslogan, Colores Naturales. Así que lo que hicieron era igualar el color azul de la pintura que el pintor estaba usando con el azul del cielo.

La parte que está "pintada" de azul del cartel está troquelada, y en realidad la "pintura" cambiaría de color según el color del cielo. Sigue siendo igual de poético, o incluso, más.

Este cartel se parece mucho a la idea del anuncio de Kolestone Natural colors, del que ya hablamos en un post anterior.

Advertising Agency: JWT Mumbai, India
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Art Director / Copywriter: Minal Phatak