Biggest fries ever

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). The sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

 

Advertising Agency: Leo Burnett, USA
Creative Directors: Avery Gross, Brian Shembeda
Copywriter: Rene Delgado
Art Director: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes