"Face the streets"

This campaign was launched by ASICS. I don´t really get the message of it, but I think the illustrations are original.

Esta campaña la lanzó ASICS. Aunque no entiendo muy bien el objetivo de la misma, creo que las ilustraciones son muy originales.

Advertising Agency: Dez Brasil, São Paulo, Brazil
Creative Director: Vitor Knijinik
Art Director: Getulio Albrecht
Copywriter: Michel Zveibil
Photographer: Rafael Costa
Illustrator: 6 e meio
Published: February 2008