See both sides of the story

This campaign was launched by BBC, claiming that you have to be informed of nowadays worldwide issues and problems, and pay attention to all the points of views of a story. This technique of using a corner has been used a lot of times, as we will see in the next post.

Esta campaña la lanzó la BBC, sugiriendo que hoy en día todos deberíamos conocer las cosas que suceden en el mundo, y que además debemos conocer todos los puntos de vista de la historia. Esta técnica de usar una esquina ha sido aplicada también por otras marcas como veremos en el siguiente post.



Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Associate Creative Directors: Ari Weiss
Copywriter: Ari Weiss
Art Directors: Jerome Marucci



Biggest fries ever

Best Fries on the Planet campaign is a multi-tiered, non-traditional consumer engagement plan designed to embrace and leverage a truly beloved and revered icon: McDonald’s Fries—a product that symbolises the best of quality in the industry and builds both the McDonald’s brand and its business (96% of fry sales don’t leave McDonald’s alone). The sky will be lit up by "Fry Lights" on Clark and Ontario streets to lead you to the golden arches, and will be viewable from up to three miles away.

 

Advertising Agency: Leo Burnett, USA
Creative Directors: Avery Gross, Brian Shembeda
Copywriter: Rene Delgado
Art Director: Alex Esseveld
Executive Producer: Denis Giroux
Producer: Samantha Howes

Get involved with your child´s education

Milwaukee-based COA Youth & Family Centers wanted to raise awareness of the positive impact parents' involvement with their child's education has on chances of success in the classroom. The pro bono campaign brings interactive learning displays, or “guerilla classrooms” to life around the Milwaukee area.

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Milwaukee-based COA Youth & Family Centers querían dar a conocer la gran ventaja de que los padres participen activamente en la educación de sus hijos, porque esto hace que los niños tengan más posibilidades de éxito en el colegio. Se instalaron juegos educativos en el área del Milwaukee para que los niños y los padres aprendieran juntos de una manera divertida.

Ad Agency: Cramer-Krasselt, Milwaukee, USA
Creative Directors: Brian Ganther, Todd Stone
Art Directors: Brian Steinseifer, Josiah Werning, Jim Root, Zack Schulze, Yvonne Lopez
Copywriters: Jim Jodie, Jeff Van Zandt, Sandy DerHovsepian, Lucian McAfee
Illustrators: Brian Robson, Seventh Street Studios, Tyson Mangelsdorf, Anne Wertheim, Marcel Laverdet
Published: June 2011