"Refresh on the Coca-Cola side of life"

Coca-Cola made this campaing claiming that by sharing your drink you will be happier, which is actually one of their values and as you may know, one of the most important slogans of Coca-Cola is "Open Happiness". They always make references to happiness.
____________

En esta campaña, Coca-Cola quería promocionar que compartiendo tu bebida eres más feliz (uno de sus valores). Como sabréis, uno de los eslóganes más conocidos de Coca-Cola es "Destapa la felicidad". Por eso siempre intentan hacer referencia a cosas que tengan que ver con ella.

Some of the windows are open. It is supposed that there´s someone in each window drinking Coca-Cola through each straw.

Ad agency: MacLaren McCann, Toronto, Canada

Creative director: Sean Davison

Art director: Robert Kingston

Copywriters: Wade Hesson, Nancy Crimi

Photographer: Frank Hoedl